Vital VOICE Omni Media got its start following the shuttering of the venerable Lesbian and Gay News Telegraph (founded in 1981) in January 2000. Recognizing the importance of continuity in our community, St. Louis Network, LLC's Pam Schneider approached News Telegraph co-founder and editor Jim Thomas about coming on board a new media venture and in June 2000 Vital VOICE newspaper was launched at Pridefest.
In late 2009, Schneider sold the Vital VOICE brand to St. Louis style guru and fashion editor, Darin "DSly" Slyman who immediately shut down production and hunkered down with Senior Writer and now Editor, Colin Murphy and Office Manager, Tess Tulley to rebrand the longtime publication into something St. Louis had never seen before.
The rebrand included moving hard news to a newly redesigned website, relaunching the print edition in a life/style magazine format and the embrace of social media. Vital VOICE offers an array of features, columns, color stories and photography along with hard news and is today's omnimedia publication and information source serving and celebrating the St. Louis and Midwest LGBT community